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Job ID:  39542
Date:  Nov 20, 2020
Job function:  Marketing & Sales
Experience level:  Experienced Hire
Business:  DSM Nutritional Products

Senior Marketing Manager -Personal Care- Parsippany, NJ


DSM – Bright Science. Brighter Living.™


Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. DSM addresses with its products and solutions some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam. 

More information can be found at www.dsm.com.


The global Personal Care (PC) Market is an exciting, growing market! Megatrends, such as aging population, increasing health awareness and men’s grooming support the growth of our industry.

In terms of the product portfolio of PC, there are three main end use applications: skin care, sun care and hair care with specific product portfolios serving each. In addition there are vitamins which can go into any and all of these applications. 


The Challenge

The Senior Marketing Manager will contribute to the Personal Care results by translating the global marketing strategy into a winning short/mid/long term regional marketing strategy across segments based on a deep understanding of regional consumer and customer needs in line with the business unit strategy. The successful candidate will lead the development of winning regional launch strategies with all stakeholders (global/region/local) based on global launch plans across all touch points ie. product, price, place and promotion enabling excellence in execution in the sales organization.  You will also be responsible for providing deep technical know-how and information to  the sales force.


The Position

  • Translate and implement the Global Marketing strategy into a regional marketing strategy
  • Priority setting across product segments for the sales team in line with overall global marketing strategy
  • Deliver regional/local market insights as base for global strategy development
  • Provide input on business cases for new product developments
  • Analyze key customers and lead the development of detailed individual action plans to drive the business
  • Contribute to the identification and acquisition of customers for market solutions services and the definition of related projects
  • Lead the implementation of global launch strategies for product and commercial innovations in the region
  • Collaborate with the application lab
  • Provide strong technical support to regional Sales force/Global Marketing
  • Master and champion regional customer and consumer understanding and identify untapped consumer/customer needs
  • Execute competitor reviews with stakeholders
  • Develop and lead customer presentations and answer marketing specific questions in customer requests
  • Work with external partners, agencies and consultants (where appropriate) to drive business objectives

The Ideal

  • Master’s degree required; Marketing, Business or Science focus preferred
  • Life Science or FMCG (Fast Moving Consumer Goods) background a strong plus
  • 5 years of working experience in B2B business, Cosmetics or Cosmetics Ingredients industry
  • Superior knowledge of the beauty industry
  • Strong expertise across all 4 Marketing Ps: Product, Price, Promotion, Place
  • Proven track record of successfully developing and implementing regional marketing strategies and executing product/commercial launch plans in a region
  • Passion for beauty and science
  • Ability to influence others and utilize resources appropriately
  • Strong ability to translate customer and consumer insights into winning regional/local concepts
  • Strong result orientation and accountability for results
  • Strong ability to collaborate swiftly across functions and geography
  • Energetic, passionate, hard-working and curious
  • Embraces change and has strong willingness to learn

The Reward

Working for DSM means the opportunity to really contribute to improve people’s lives and solving the challenges of today’s world. Challenging jobs, career opportunities and an inspiring environment allow you to enhance your personal development. DSM recognizes that the on-going success of the company depends on the continued development and engagement of our employees and pursues a fair and competitive remuneration policy, recognizing individual and team competencies and performance.


Procedure & Contact

Interested in this position? Please apply online via the career portal (https://jobs.dsm.com/)


Pre-employment screening procedures are part of the DSM Recruitment & Selection Process. You will be contacted when further information is required


Royal DSM is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law.

DSM in 3 minutes

Do you know that DSM has the broadest portfolio of nutritional ingredients - that millions of people already have our biomaterials in their body - and that our innovations make materials lighter, healthier, safer, stronger, more durable and have a lower environmental footprint? This short 3 minute video shares our portfolio in Nutrition, Health and Sustainable Living