Marketing Manager, South Asia

Role: Marketing Manager, South Asia

Location: Hyderabad

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

A critical role will lead the execution of regional marketing strategy across South Asia, with strong ownership of species-wise marketing plans, demand generation, CRM discipline, and pipeline development. The role requires a hands-on, execution-driven leader who can translate strategy into impactful marketing programs aligned with business objectives to increase revenue and profitability in the country & region.

Drive awareness, conversion and loyalty along the customer journey through online and offline channels, thereby building ANH brand equity and thought leadership.

Position context:

Regionally and globally aligned marketing Strategy and communications
Manage marketing efforts for brand positioning as the Industry Leader.
Ensure ANH leadership position in the industry in SA region
Contribute to business results via programs using a customer centric marketing strategy aligned with business goals
Strategies, develop and manage marketing programs, implement and drive results and species-wise focus

Your Key Responsibilities:

Regional Marketing Leadership & Execution

Develop and implement species-wise annual marketing plans, aligned with market needs, customer requirements, and BG marketing and communications strategy, to achieve defined business objectives.
Own the end-to-end execution of regional marketing initiatives with clear accountability for outcomes, timelines, and ROI.
Translate strategic priorities into executable plans that drive market pull and commercial impact.

Product Management & Market Positioning

Lead product management activities across species segments, including product positioning, messaging, and value propositions.
Ensure product strategies are aligned with species-specific market dynamics and customer needs.
Develop high-quality marketing and sales enablement materials, including product and marketing presentation decks.

Demand Generation & Customer Acquisition

Drive customer acquisition and retention through structured marketing programs such as advertising campaigns, webinars, seminars, and trade shows.
Design and execute targeted marketing initiatives to expand reach within priority customer segments.
Create a sustained pull in the market through integrated marketing programs and campaigns.

CRM Governance & Pipeline Ownership

Drive disciplined CRM adoption and hygiene across sales and marketing teams.
Ensure accurate opportunity tracking and pipeline visibility to support business forecasting.
Generate regular CRM and marketing performance reports, providing actionable insights to leadership.
Work closely with sales teams to ensure a healthy and qualified pipeline.

Events & Market Activation

Plan, manage, and execute regional and local marketing events, including trade shows, conferences, and customer engagements.
Ensure events are aligned with species-wise marketing plans and deliver measurable lead generation and engagement outcomes.

Global Alignment & Marketing Communications

Leverage and localize global marketing communication assets, campaigns, and tools for South Asia.
Ensure alignment with BG marketing and communications strategy while adapting content to regional market realities.
Act as a bridge between global marketing teams and regional execution.

Sales Enablement & Stakeholder Collaboration

Partner closely with regional sales leadership to align marketing initiatives with commercial priorities.
Rally sales teams around priority campaigns and species-wise focus areas.
Enable sales with relevant tools, insights, and messaging to support customer conversations and conversions.

We Bring:

A team of diverse employees who aren’t afraid to think outside of the box.
A truly global and collaborative team that cares about the experience of our employees.
The encouragement you need to develop and achieve personal growth.
A role that is crucial on projects and allows you to build your brand.
A caring and supportive environment where you’re empowered to grow and share your ideas

You Bring:

Degree in Science/ Marketing/ Veterinary will be preferred
10-12+ years of relevant experience in marketing
Strong experience in project management and analytics
Excellent communication and interpersonal skills

About dsm-firmenich:

At dsm-firmenich, we don’t just meet expectations – we go beyond them. Join our global team powered by science, creativity, and a shared purpose: to bring progress to life. From elevating health to making fortified food and sustainable skincare, the impact of your work here will be felt by millions – every single day. Whether it’s fragrance that helps you focus, alternative meat that’s better for the planet, or reducing sugar without losing flavor, this is where you help shape the future of nutrition, health, and beauty for everyone, everywhere. And while you’re making a difference, we’ll make sure you’re growing too. With learning that never stops, a culture that lifts you up and the freedom to move across businesses, teams, and borders. Your voice matters here. And your ideas? They’re essential to our future. Because real progress only happens when we go beyond, together.

Our application process:

Interested in this position? Please apply on-line by uploading your resume in English via our career portal (www. dsm-firmenich.com/careers).For further information, please contact Shradha Tiwari, Talent Acquisition Partner (Shradha.tiwari@dsm-firmenich.com).

Inclusion, belonging and equal opportunity statement:

At dsm-firmenich, we believe being a force for good starts with the way we treat each other. When people feel supported, included, and free to be themselves, they do their best work – and that’s exactly the kind of culture we’re building. A place where opportunity is truly equal, authenticity is celebrated, and everyone has the chance to grow, contribute, and feel they belong.

We’re proud to be an equal opportunity employer, and we’re serious about making our hiring process as fair and inclusive as possible. From inclusive language and diverse interview panels to thoughtful sourcing, we’re committed to reflecting the world we serve. We welcome candidates from all backgrounds — no matter your gender, ethnicity, sexual orientation, or anything else that makes you, you. And if you have a disability or need any support through the application process, we’re here to help – just let us know what you need, and we’ll do everything we can to make it work.

Agency statement

We’re managing this search directly at dsm-firmenich. If you’re applying as an individual, we’d love to hear from you. We’re not accepting agency submissions or proposals involving fees or commissions for this role