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Job ID:  68469
Date:  Apr 15, 2024
Hybrid (Company Facility + Home Office)
Job function:  Marketing & Sales
Experience level:  Experienced Hire
Business:  TTH Taste

Head of Global Marketing - Meat, Fish & Cheese Alternatives

 

Location: Vienna, Parma, Delft, Princeton

Based in office, hybrid with min 3 office days per week

Career Level: P15/C41

 


Owning the global Meat, Fish & Cheese Alternatives market, support driving sustainable growth by providing insights, direction as well as a clear regionalized portfolio. Co-create and support the development of the MFCA strategy and value propositions; lead and execute the Regional & Integrated Marketing approach & Story telling (Full solution, Ingredients, Flavors, CI, Culinary capabilities etc.).
 

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated

 

Your key responsibilities

  • Design Meat, Fish & Cheese Alternatives value propositions
  • Build, Design & own Regional & Integrated Marketing   approach & Story telling (Full solution, Ingredients, Flavors, CI, Culinary capabilities etc.)
  • Co-Create & Support Development of Meat, Fish and Cheese Alternatives Strategy 
  • Define together with Regional Marketing & Business Development, as well as Segment leaders, focus clients, identify new prospects, global and regional trends etc.
  • Provide Marketing related data (Mintel, Euromonitor etc.) to stakeholders.
  • Hold close relationship to regional and segment marketing.
  • Provide market/consumer demands to help formulate Innovation requests (Market driven innovation)
  • Anticipate client needs to be able to offer new capabilities earlier & quicker versus competition (market screening)
  • Provide global and regional market insights and trends on the MFCA segments.
  • New product application and innovation concept deployment (including new flavors & concepts based on global & regional trends, consumer insights and clients needs challenges): preparing marketing collateral for the regional/ global campaigns.
  • Coach and train Business development and Regional Marketing on Value Proposition & Products for Global and Regional initiatives
  • Create the content to be published via social media.
  • Own and organize global exhibition plan together with regions & segments: which show, what applications, setup, attendees, etc. ensure proper visibility of platform.
  • Act as innovation launch managers (for new products/technologies
  • Own portfolio: work with Regions, BDMs & Innovation to ensure local collection is available, ready to sell, sample ready, regulatory checked.

 

We bring

  • A rich history and a promising future of bold scientific innovation and passionate creation with our customers; 
  • A space to grow by encouraging and supporting curiosity and an open mindset;
  • A culture that prioritizes safety and well-being, both physically and mentally;
  • The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;
  • A flexible work environment that empowers people to take accountability for their work and own the outcome;
  • Barrier-free communities within our organization where every employee is equally valued and respected – regardless of their background, beliefs, or identity;
  • A firm belief that working together with our customers is the key to achieving great things;
  • An eagerness to be one team and learn from each other to bring progress to life and create a better future;

 

You bring

  • Bachelor/Masters degree in Business or Marketing.
  • 10 years of experience in Marketing a in the Food Industry, in matrix organizations
  • Knowledge of Savory or Plant Based and experience in building Strategy is a plus 
  • Fluent in English
  • Good understanding of the Food & MFCA Alternatives Industry  
  • Strong commercial drive 
  • Strategic & analytical thinking 
  • Able to convince/influence others.
  • Ability to drive the marketing activities in a complex matrix, managing and influencing.
  • Ability to work in a multicultural, multidisciplinary environment.
  • Resilience
  • People Engagement
  • Openness towards different parts of organization. 
  • Embrace the “category of one” thinking.
  • Act as ambassador of change and lead by influence. 

 

Recruitment process: 

Please apply online by sending in your resume in English. 

Recruiter: Claudia Huber-Newman


dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: (here,) there’s a place for everyone with us.


dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. Our people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.  

We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.
 

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