Associate Director, Cross Segment Marketing

Job title – Associate Director, Cross Segment Marketing APAC

Location – Singapore

The Associate Director, Cross Segment Marketing, APAC drives growth of the Health, Nutrition & Care (HNC) business through customer-centric, science-backed solutions, leading technical business development, marketing communications, and digital transformation across key segments including dietary supplements, early life nutrition, medical nutrition, and pharma solutions. As part of the Regional Marketing and Business Development team, the role supports revenue growth in APAC by driving project conversion, developing strong value propositions and executing impactful marketing communications, while collaborating across regional and global teams to align business priorities, customer needs, and regulatory requirements.

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

Your key responsibilities

Lead the marketing communications strategy for APAC and define key priorities by subregion and segments to elevate dsm-firmenich’s brand position through targeted campaigns, Trademark Licensing Agreement management, and support the APAC organization in key tradeshows and conferences, customer innovations workshops while ensuring regional relevance and adherence to global guidelines and brand tonality
Collaborate with regional marketing teams and segment leads to optimize resource allocation, generate new opportunities, drive lead generation, and manage overall regional marketing budget
Expand growth opportunities by translating insights into action, establishing a center of intelligence in APAC through strong data management and analytics
Support go-to-market objectives and accelerate business transformation through optimizing and developing best-in-class digital solutions (including CRM) and tools to meet customers’ & business needs in APAC
Lead and manage Technical Business Development team to proactively identify and grow business opportunities aligned with product strategy
Identify and crystallize customer pain points and translate them into technical-led solutions by engaging directly with customers alongside Account Managers, creating differentiated, science‑backed value propositions that drive project conversion

We bring

Empowerment to make meaningful contributions while upholding ethical standards.
Recognition and celebration of your efforts and accomplishments.
Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path.
Dedication to creating better futures for customers, communities, people, and the planet.
Responsibility and accountability in living company values and driving sustainable solutions.
Supportive environment where individuals are empowered to progress and contribute to meaningful change.

You bring

Bachelor’s degree in marketing or business
Minimum 12-15 years of experience in B2B and/or B2C business management and marketing communications
Experience in B2B specialty chemicals, particularly within the human nutrition and health industry, will be an advantage
Expertise in designing and leveraging consumer insights and digital tools to support business strategy, drive customer engagement, and identify growth accelerators
Demonstrated capability in driving digital transformation and leveraging data analytics for customer engagement
Proven track record in planning, implementing, and managing strategic communication plans across multiple countries in Asia Pacific and/or globally

Equal opportunities commitment

dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate, there’s a place for everyone at dsm-firmenich.

dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. dsm-firmenich people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.

About DSM-Firmenich

As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.

Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.